Bottom Line Up Front
Mercedes‑Benz just announced that it will grow sales again, lifting its medium‑term target to about 2 million cars and bringing back the A‑Class as a key volume driver.
Mercedes A-Class Returns: Why the Brand Is Dropping ‘Value Over Volume’ Strategy
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Image: Mercedes A-Class Returns: Why the Brand Is Dropping ‘Value Over Volume’ Strategy – Performance Comparison and Specifications
Design & Looks
The new A‑Class is being built in Hungary and promises a fresher, sportier look that Mercedes says is “hot as hell.” Its sleek front end, sharper LED headlights and a more aggressive grille aim to attract younger buyers – the kind of 28‑year‑old who wants a brand‑first impression without the traditional premium price tag.
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Performance & Mileage
Mercedes will offer both a traditional 2.0‑litre turbo engine and an electric variant in the upcoming GLC EQ, but the A‑Class itself stays ICE for now. Expect around 45 mpg combined for the petrol model, while the upcoming EQ models promise roughly 300 km of range on a single charge.
| Engine | Mileage | Price | Top Features |
|---|---|---|---|
| 2.0 L Turbo (ICE) | ≈45 mpg combined | €52,765 |
|
Price & Rivals
Mercedes’ average selling price fell from €71,500 in 2022 to €52,765 this year – a level more similar to 2019. The drop is most dramatic in China, where the average price is only €22,896, versus €92,027 in the U.S. where big SUVs like the GLE and GLS keep margins high.
Competitors such as BMW and Audi are also moving away from “value over volume” tactics, focusing on broader line‑ups and new electric models to stay profitable. Mercedes hopes the refreshed A‑Class and a suite of new launches – electric GLC EQ, C‑Class EQ, new S‑Class, Maybach S, and a revamped GLE – will lift volumes without sacrificing margins.
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FAQ
What is the expected price of the new A‑Class?
Around €52,765, which is lower than the €71,500 peak seen in 2022.
Will the A‑Class be offered as an electric model?
Not immediately. Mercedes plans to launch electric models like the GLC EQ and C‑Class EQ later this year, while the A‑Class stays ICE for now.
Is the new strategy profitable for Mercedes?
Mercedes says the extra volume will be supported by cheaper production in Hungary and higher‑margin models, aiming for “profitable growth.” Time will tell if the approach works, especially in China.
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Source: Read Official News
What do you think about Mercedes’ shift back to higher volume? Leave a comment below!
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