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Tata Helps Rivals Boost Sales – Inside the New SUV Partnership

Bottom Line Up Front

Tata Motors has teamed up with Stellantis to let its rival brands sell upgraded versions of the Sierra, Punch, Harrier and Safari, giving them a quick sales lift.

Tata Helps Rivals Boost Sales – Inside the New SUV Partnership

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Image: Tata Helps Rivals Boost Sales – Inside the New SUV Partnership – Performance Comparison and Specifications

Design & Looks

The facelifted Punch now sports sharper projector headlamps and a bolder front grille, while the Sierra gets a more muscular bumper and new alloy wheels. Both changes keep the models looking fresh without a full redesign.

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Harrier and Safari’s petrol trims retain their premium look – sleek LED DRLs, blacked‑out roof rails and a refined interior with a larger touchscreen.

Performance & Mileage

All four SUVs share Tata’s 2.0‑litre turbo petrol engine (except the Punch, which stays with the 1.2‑litre naturally aspirated unit). The turbo unit pushes around 170 hp, delivering a lively drive for city and highway use.

Fuel economy stays respectable: the Sierra and Harrier average about 15 kmpl, Safari drops to 13 kmpl because of its heavier body, and the Punch manages a friendly 17 kmpl.

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Price & Rivals

Because the partnership lets Stellantis‑linked dealers source these models directly from Tata’s production line, the prices stay competitive. Roughly:

  • Sierra – INR 13 lakh
  • Punch facelift – INR 6 lakh
  • Harrier petrol – INR 16 lakh
  • Safari petrol – INR 18 lakh

These numbers give rival brands a ready‑made SUV lineup without the R&D cost, helping them fill showroom gaps quickly.

Quick Specs Comparison

Model Engine Mileage (kmpl) Price (INR lakh) Top Features
Sierra 2.0 L Turbo Petrol 15 13
  • LED DRL
  • 8‑inch touchscreen
  • Dual‑zone climate
Punch (Facelift) 1.2 L NA Petrol 17 6
  • Projector headlamps
  • New alloy wheels
  • 7‑inch infotainment
Harrier (Petrol) 2.0 L Turbo Petrol 15 16
  • Premium leather
  • Panoramic sunroof
  • Advanced safety suite
Safari (Petrol) 2.0 L Turbo Petrol 13 18
  • 7‑seat layout
  • Off‑road mode
  • 19‑inch wheels

FAQ

What is the mileage of the Tata Sierra?

The Tata Sierra’s 2.0 L turbo petrol engine delivers about 15 km per litre.

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Is the new Punch facelift worth buying?

Yes, if you want a compact SUV with fresh styling, good fuel economy (≈17 kmpl) and a low price tag around INR 6 lakh.

How does Tata’s partnership help rival brands?

It gives them immediate access to proven SUV models at Tata’s production cost, letting them boost sales without heavy R&D investment.

What do you think about this partnership? Leave a comment below.

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