Tata Motors’ highly anticipated Curvv model, originally slated for release in mid-2024, faces a delay in its market launch and pricing announcement. The debut of the Curvv is eagerly awaited by automotive enthusiasts, especially as it marks Tata’s venture into the electric vehicle (EV) segment. Despite the setback, the company aims to kickstart production in June 2024, with the EV variant leading the charge followed by petrol and diesel iterations.
Tata Motors’ highly anticipated release, the Curvv, originally scheduled to hit the market in mid-2024, has encountered a delay in its launch and pricing announcement. The Curvv, poised to mark Tata’s foray into the electric vehicle (EV) domain, has garnered significant attention from automotive enthusiasts. However, the company has adjusted its timeline, targeting production commencement in June 2024, with the EV variant leading the lineup, followed by petrol and diesel versions.
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Sources reveal that Tata Motors had initially planned to commence Curvv EV production in the first quarter of CY2024, with a mid-2024 launch in mind. However, unforeseen circumstances, potentially influenced by the ongoing general elections, have prompted a shift in the schedule. Despite the setback, Tata Motors aims to leverage the festive season for the Curvv’s market entry, strategically positioning itself in the competitive midsize SUV segment.
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The decision to prioritize the electric variant aligns with Tata Motors’ strategy to seize a first-mover advantage in the EV space, akin to its successful ventures with the Nexon EV and Punch EV. By opting for an electric launch, Tata aims to outpace competitors, including the upcoming Hyundai Creta EV and Maruti eVX.
The delay in Curvv’s debut is speculated to stem from various factors, including market conditions influenced by the ongoing elections and Tata Motors’ focus on stabilizing existing models’ production and delivery processes. Despite inquiries regarding the delay, Tata Motors has remained tight-lipped, leaving enthusiasts eager for updates.
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Earlier glimpses of the Curvv showcased at the Bharat Mobility Show 2024 highlighted its evolution from the Nexon platform, featuring an extended wheelbase and unique design elements for the EV variant. With a robust powertrain lineup, including a turbo-petrol engine and diesel options, alongside the promising EV architecture, Tata Motors targets substantial annual sales volumes, anticipating strong demand across the spectrum.
As Tata Motors navigates through the delay, automotive enthusiasts await further developments, eager to witness the Curvv’s eventual debut and its impact on the dynamic automotive landscape.
