Suzuki Motorcycle India celebrates a significant milestone with a 31% surge in domestic sales for April, marking a record-breaking achievement in the company’s history.
In April 2024, Suzuki Motorcycle India reported extraordinary sales figures, demonstrating a remarkable 31% increase in domestic sales compared to the same period last year. The company sold an impressive 88,067 units, setting a new record in its sales history. This surge signifies a promising start to the financial year for Suzuki, reflecting the growing patronage of Indian consumers towards the brand.
The overall sales performance for April 2024, which includes both domestic and export markets, saw a 12% surge, totaling 99,377 units. While domestic sales soared, export figures experienced a notable decline of 47.33%, raising questions about Suzuki’s global market strategy. Despite this, Suzuki remains optimistic about its future prospects.
Devashish Handa, Executive Vice President of Sales, Marketing & After Sales at Suzuki Motorcycle India, expressed his satisfaction with the company’s achievements, highlighting the unwavering support of their dealer network and business associates. He emphasized Suzuki’s commitment to meeting customer expectations and sustaining this positive momentum in the coming months.
Apart from its impressive sales performance, Suzuki Motorcycle India also reached a significant production milestone in April by manufacturing its 80-lakh-unit two-wheeler. The company’s diverse model lineup, featuring popular models like the Suzuki Access 125 and Gixxer series, has contributed to its success in the Indian market.
However, Suzuki’s rapid growth has sparked debates within the industry about the sustainability of this expansion. Some analysts raise concerns about the long-term viability of such growth rates and urge for a more comprehensive market strategy from Suzuki.
Overall, Suzuki Motorcycle India’s April sales figures signify a period of substantial achievement for the company, but also raise important questions about the future trajectory of its business operations in both domestic and international markets.
