Mahindra Electric Automobile Limited (MEAL) recently unveiled its new electric SUV, the BE 6e. This exciting addition to Mahindra’s electric vehicle lineup has gained attention not just for its innovative features but also due to a trademark dispute with IndiGo Airlines over the use of the ‘6e’ branding. Let’s dive into the details of the Mahindra BE 6e, its features, specifications, and the ongoing legal controversy.
Get an in-depth analysis of the Mahindra BE 6e electric SUV. Explore its features, specifications, prices for all segments, and the ongoing trademark dispute with IndiGo Airlines.
Mahindra BE 6e Overview
The BE 6e is part of Mahindra’s Born Electric (BE) lineup, designed to redefine the electric SUV segment. This EV aims to deliver sustainability without compromising performance or luxury.
Key Highlights
- Segment: Mid-size electric SUV
- Target Audience: Urban and eco-conscious consumers
- Launch Timeline: Expected Q1 2025
- Competition: Tata Nexon EV, Hyundai Kona Electric, and MG ZS EV
Features and Specifications of Mahindra BE 6e
Exterior Design
| Feature | Details |
|---|---|
| Dimensions | 4,400 mm (L) x 1,850 mm (W) x 1,680 mm (H) |
| Wheelbase | 2,700 mm |
| Lighting | Full LED setup (headlights, taillights) |
| Wheels | 18-inch alloy wheels |
| Color Options | Dual-tone options (Blue-Black, White-Black) |
Interior Design
| Feature | Details |
| Seating Capacity | 5 |
| Upholstery | Eco-friendly leather |
| Infotainment | 12-inch touchscreen with connected car tech |
| Ambient Lighting | Customizable RGB lighting |
| Boot Space | 400 liters |
Performance and Range
| Feature | Details |
| Battery Capacity | 60 kWh |
| Range | 500 km (ARAI-certified) |
| Charging Time | DC fast charging: 80% in 30 minutes |
| Motor Power | 150 kW (approx. 201 hp) |
| Drive Modes | Eco, City, and Sport |
Safety Features
| Feature | Details |
| Airbags | 6 (front, side, curtain) |
| ADAS Level | Level 2 |
| Braking | Disc brakes with regenerative braking |
| Others | Lane assist, collision warning, 360-degree camera |
Prices for All Models
| Variant | Price (Ex-showroom, INR) |
| BE 6e Base Model | 25,00,000 |
| BE 6e Mid Variant | 28,00,000 |
| BE 6e Top Variant | 32,00,000 |
The Trademark Dispute: IndiGo vs. Mahindra
The Mahindra BE 6e has become the center of a trademark dispute with IndiGo Airlines, which uses ‘6E’ as its branding for various services such as 6E Eats, 6E Prime, and 6E Flex. Here are the major points of contention:
IndiGo’s Claims
- IndiGo argues that its ‘6E’ branding is registered and recognized globally.
- It asserts that Mahindra’s use of ‘BE 6e’ infringes on its reputation and goodwill.
- The airline has filed a lawsuit in the Delhi High Court.
Mahindra’s Defense
- Mahindra claims that its ‘BE 6e’ branding is registered under Class 12 (vehicles), different from IndiGo’s Class 39 (transport services).
- The company states that there’s no risk of confusion as the industries are distinct.
- Preliminary discussions between the two parties are underway to resolve the matter amicably.
FAQs about Mahindra BE 6e
- What is the expected range of the Mahindra BE 6e? The BE 6e is expected to offer a range of 500 km on a single charge.
- When will the BE 6e be launched in India? The BE 6e is expected to launch in Q1 2025.
- What is the price of the Mahindra BE 6e? Prices start at INR 25,00,000 (ex-showroom).
- Does the BE 6e support fast charging? Yes, it supports DC fast charging, achieving 80% charge in 30 minutes.
- How many variants of the BE 6e will be available? There are three variants: Base, Mid, and Top.
- What are the standout features of the BE 6e? Key features include a 12-inch infotainment system, ADAS Level 2, and eco-friendly leather upholstery.
- Does the BE 6e have advanced safety features? Yes, it comes with 6 airbags, lane assist, and a 360-degree camera.
- What is the battery capacity of the BE 6e? The BE 6e has a 60 kWh battery.
- How does the BE 6e compare to competitors? It offers a competitive range, features, and pricing compared to the Tata Nexon EV and MG ZS EV.
- What is the seating capacity of the BE 6e? The BE 6e can seat up to 5 passengers.
- What is the boot space of the BE 6e? The BE 6e offers 400 liters of boot space.
- Is the BE 6e eco-friendly? Yes, it uses sustainable materials and produces zero tailpipe emissions.
- What are the color options for the BE 6e? Dual-tone options like Blue-Black and White-Black are available.
- What are the driving modes in the BE 6e? It offers Eco, City, and Sport modes.
- Will the trademark dispute delay the launch? As of now, discussions are ongoing, and no delays have been announced.
