Audi has decided to abandon the naming strategy it introduced in 2023, which aimed to differentiate its combustion engine models from electric vehicles (EVs). This change comes after significant customer feedback, as the previous system caused confusion. Below, we provide a detailed breakdown of the revised naming strategy, the affected models, their features, pricing, and specifications.
Revised Naming Strategy Overview
Old Strategy (2023)
- ICE (Internal Combustion Engine): Odd numbers (1, 3, 5, 7)
- Electric Vehicles (EVs): Even numbers (2, 4, 6, 8)
New Strategy (2025)
- All Models: Numbers (1 to 8) reflect the vehicle’s size and hierarchy.
- Letters: ‘A’ for sedans and traditional cars, ‘Q’ for SUVs.
| Key Changes | Old Naming System | Revised Naming System |
|---|---|---|
| Audi A4 (ICE) | A5 | A4 |
| Audi A6 (ICE) | A7 | A6 |
| Audi A6 e-Tron | A6 e-Tron | No Change |
| Q4 (Electric SUV) | No Change | No Change |
| Q6 (Electric SUV) | No Change | No Change |
New Audi A6 (ICE) Sedan
The new Audi A6 sedan, previously set to debut as the Audi A7, is now officially retaining its original naming convention. It is set for a global debut on March 4, 2025.
Features and Specifications
| Feature | Specification |
| Engine Options | Turbocharged petrol and diesel engines |
| Power Output | 201 HP to 340 HP |
| Transmission | 8-speed automatic |
| Drivetrain | Front-wheel drive (FWD) or all-wheel drive (Quattro) |
| Interior Features | Leather upholstery, ambient lighting, digital cockpit |
| Infotainment | 12.3-inch touchscreen, wireless Apple CarPlay/Android Auto |
| Safety Features | Adaptive cruise control, lane-keeping assist, 360-degree camera |
Pricing Across Segments
| Model | Variant | Price Range (Approx.) |
| Audi A6 (ICE) | Base Variant | $60,000 – $65,000 |
| Mid Variant | $70,000 – $75,000 | |
| Top Variant | $80,000 – $85,000 | |
| Audi A6 e-Tron (EV) | Base Variant | $75,000 – $80,000 |
| Mid Variant | $85,000 – $90,000 | |
| Top Variant | $95,000 – $100,000 |
Major and Minor Features
Major Features
- Advanced Infotainment: Audi MMI with customizable virtual cockpit.
- Driver Assistance: Level 2 autonomous driving features.
- Performance: Multiple engine options, including plug-in hybrid and Quattro AWD.
- Design: Elegant aerodynamic design with signature LED headlights.
Minor Features
- Interior Details: Heated and ventilated seats.
- Connectivity: Wi-Fi hotspot and OTA updates.
- Sustainability: EV variants with fast-charging capability.
- Convenience: Power tailgate and keyless entry.
FAQs
- Why did Audi change its naming strategy? Audi received feedback that the previous naming strategy was confusing for buyers.
- What is the new naming strategy? The numerical sequence (1 to 8) now reflects size and hierarchy, not drivetrain type.
- Will the electric A6 e-Tron name remain unchanged? Yes, the A6 e-Tron will keep its name.
- When will the new Audi A6 debut? The global debut is scheduled for March 4, 2025.
- What engines are available in the new Audi A6? It features turbocharged petrol and diesel engines.
- Are the A4 and A5 retaining their names? Yes, the A4 and A5 names will remain unchanged.
- What are the safety features in the new A6? Includes adaptive cruise control, lane assist, and a 360-degree camera.
- What is the price range of the A6? The ICE variant starts at approximately $60,000.
- What is the difference between the A6 and A6 e-Tron? The A6 is ICE-powered, while the A6 e-Tron is fully electric.
- Will the Q4 and Q6 names change? No, these names will remain unchanged.
- What interior features does the A6 offer? Includes leather seats, ambient lighting, and a digital cockpit.
- Does the A6 have a hybrid option? Yes, plug-in hybrid variants are available.
- What is Quattro? Audi’s all-wheel-drive system.
- Will there be an electric SUV similar to the A6 e-Tron? Yes, models like the Q4 and Q6 cater to that segment.
- Is the naming strategy permanent? Audi has not announced further changes, suggesting it will remain for now.