The Ather Rizta, known for being a family-centric electric scooter, is about to experience a price increase from January 1. The price hike is expected to be between Rs 4,000 to Rs 6,000, making it slightly more expensive than its current pricing. Let’s dive into all the details about this model, including its variants, prices, features, specifications, and FAQs.
Variants and Current Pricing
| Variant | Ex-Showroom Price | Pro Pack Price | Total (Current) |
|---|---|---|---|
| Rizta S | Rs 1.10 lakh | Rs 13,000 | Rs 1.23 lakh |
| Rizta Z 2.9 | Rs 1.27 lakh | Rs 15,000 | Rs 1.42 lakh |
| Rizta Z 3.7 | Rs 1.46 lakh | Rs 20,000 | Rs 1.66 lakh |
From January 1, expect an increase in prices for each variant by Rs 4,000 to Rs 6,000. The specific hike for each model is yet to be disclosed.
Key Features of Ather Rizta
- Family-Centric Design
- Aimed at families, with a more practical layout compared to the sporty 450 models.
- Variants with Battery Capacities
- Rizta S: Base model with efficient performance.
- Rizta Z 2.9 & Z 3.7: Premium variants with larger battery capacities for extended range.
- Magic Twist Regenerative Braking System
- Borrowed from the flagship Ather 450 Apex, enhancing braking efficiency and energy recuperation.
- Shared Fundamentals with Ather 450 Models
- Includes battery, motor, frame, and electronics, ensuring proven reliability.
- Premium Features in the Pro Pack
- Unlocks advanced features such as better connectivity, navigation, and additional vehicle functionalities.
Specifications
| Specification | Details |
|---|---|
| Battery Options | 2.9kWh, 3.7kWh |
| Range (Eco Mode) | Up to 125 km (Z 3.7) |
| Motor Type | BLDC Motor |
| Top Speed | 80 km/h |
| Charging Time | 4-5 hours |
| Frame | Tubular steel frame |
| Braking | Magic Twist Regenerative |
| Suspension | Telescopic (Front) |
| Tyres | Tubeless |
| Connectivity | Smartphone integration (Pro Pack) |
Impact of Price Hike
The price hike will increase the price delta between Ather Rizta and its competitors, such as electric scooters from Bajaj, TVS, and Hero. Ather positions the Rizta as a premium offering, so this strategy might challenge its appeal to budget-conscious buyers.
FAQs
- What is the current price of the Ather Rizta?
- The Rizta starts at Rs 1.10 lakh (ex-showroom).
- How much will the price increase from January 1?
- Between Rs 4,000 and Rs 6,000, depending on the variant.
- What is the Pro Pack, and is it worth it?
- The Pro Pack unlocks advanced features like better connectivity and navigation. It’s worth it for tech-savvy users.
- What is the top speed of the Ather Rizta?
- The top speed is 80 km/h.
- How far can the Rizta travel on a single charge?
- The range is up to 125 km in Eco mode for the Z 3.7 variant.
- What braking system does the Rizta use?
- It features the Magic Twist regenerative braking system.
- Does the Rizta support fast charging?
- No, it has a standard charging time of 4-5 hours.
- How is the Rizta different from Ather 450?
- The Rizta is family-centric with practical features, while the 450 is sportier.
- What type of motor does the Rizta have?
- It uses a BLDC motor.
- Is the Rizta a good option for families?
- Yes, it’s designed to be practical and user-friendly for family use.
- What type of tyres does it have?
- The Rizta comes with tubeless tyres.
- Can I integrate my smartphone with the Rizta?
- Yes, smartphone integration is available with the Pro Pack.
- Which competitor models are more affordable?
- Models from Bajaj, TVS, and Hero are more budget-friendly.
- Will the price hike affect sales?
- Possibly, as the Rizta is already priced on the premium side.
- What colors are available for the Rizta?
- Ather offers the Rizta in vibrant and family-oriented color options.