In a recent announcement, Tata Motors confirmed it would not adopt Jaguar’s new electric architecture (JEA) for its Avinya range of vehicles. Instead, Tata Motors will rely on the Electrified Modular Architecture (EMA), which better aligns with its product goals. This decision highlights Jaguar’s commitment to maintaining the exclusivity of its JEA platform for UK-built vehicles.
Key Details: Jaguar’s JEA and Tata Motors’ EMA Platforms
| Platform | Purpose | Usage | Target Audience | Region |
|---|---|---|---|---|
| JEA (Jaguar Electric Architecture) | High-end luxury EVs | Reserved for Jaguar cars only | Premium and luxury buyers | UK exclusively |
| EMA (Electrified Modular Architecture) | Mid-size premium EVs | Shared between Jaguar Land Rover and Tata Motors | Wider audience for premium EVs | Global |
Features and Specifications
JEA Platform Features
- Exclusive to Jaguar: Reserved for vehicles built, designed, and engineered in the UK.
- High-End Focus: Targets repositioning Jaguar as a premium luxury brand.
- Advanced Capabilities: Supports a variety of high-end electric vehicle designs.
EMA Platform Features
- Versatile: Designed for mid-sized electric vehicles.
- Collaborative Use: Shared between Jaguar Land Rover and Tata Motors.
- Wider Appeal: Suitable for premium and semi-premium vehicle ranges.
Segment Prices (Estimated)
| Model | Platform Used | Price Range (INR) | Target Audience |
|---|---|---|---|
| Jaguar GT (4-Door) | JEA | ₹1.2 crore – ₹2 crore | Ultra-luxury buyers |
| Tata Avinya | EMA | ₹40 lakh – ₹70 lakh | Premium and eco-conscious buyers |
| Future Affordable Jaguars | EMA/JEA | ₹70 lakh – ₹1 crore | Luxury with wider affordability |
More Affordable Jaguars on the Horizon
Jaguar plans to introduce more affordable models in the future, targeting a broader audience. These models may leverage both JEA and EMA platforms, expanding the lineup with various body types.
Comparison: JEA vs. EMA
| Category | JEA | EMA |
|---|---|---|
| Purpose | High-end luxury EVs | Mid-sized premium EVs |
| Exclusivity | Jaguar cars built in the UK only | Shared between Tata Motors and JLR |
| Price Range | ₹1.2 crore – ₹2 crore | ₹40 lakh – ₹70 lakh |
| Region | UK | Global |
FAQs
- What is the JEA platform?
JEA (Jaguar Electric Architecture) is a high-end electric platform exclusive to Jaguar’s UK-built luxury vehicles. - Why is Tata Motors not using the JEA platform?
Tata Motors is using the EMA platform as it aligns better with its premium and mid-sized vehicle range. - What is the EMA platform?
EMA (Electrified Modular Architecture) is a modular platform designed for mid-sized premium EVs, shared between Jaguar Land Rover and Tata Motors. - Are any Tata cars using the JEA platform?
No, the JEA platform is reserved solely for Jaguar vehicles. - Which cars will be based on the JEA platform?
High-end luxury models like the Jaguar GT 4-Door will use the JEA platform. - What is the price range of Jaguar’s JEA-based cars?
The price is expected to range between ₹1.2 crore and ₹2 crore. - What cars will Tata Motors build on the EMA platform?
Tata’s premium Avinya electric range will use the EMA platform. - Where will JEA-based cars be manufactured?
They will be manufactured exclusively in the UK. - Will the EMA platform support global markets?
Yes, the EMA platform will cater to a global audience. - What are the benefits of using the EMA platform?
It offers flexibility for mid-sized vehicles and supports a premium market segment. - Will Jaguar introduce affordable models?
Yes, future Jaguar models may cater to a broader audience using both JEA and EMA platforms. - How does the JEA platform reposition Jaguar?
It elevates Jaguar to a higher luxury segment, moving away from its mass-premium roots. - What is Tata Avinya’s expected price range?
Tata Avinya is estimated to cost between ₹40 lakh and ₹70 lakh. - Will JEA cars be available outside the UK?
No, JEA cars will not be built or designed outside the UK. - What body types will future Jaguar cars include?
Future models will likely include sedans, SUVs, and crossovers.
