The two-wheeler market in India experienced a notable downturn in September 2024, with total sales dropping to 1.20 million units from 1.31 million units in September 2023, marking a 8.51% YoY decline and a 10% decline compared to August 2024.
Key Highlights:
- Total Sales: 1.20 million units
- YoY Decline: 8.51% (from 1.31 million units in September 2023)
- Month-on-Month Decline: 10% (from 1.33 million units in August 2024)
Detailed Sales Breakdown by Brand
| Brand | Units Sold (September 2024) | Market Share (%) | YoY Change (%) |
|---|
| Honda Motorcycle & Scooter | 334,034 | 27.73 | +1.16 |
| Hero MotoCorp | 271,465 | 22.24 | -4.52 |
| TVS Motor Co | 221,257 | 18.37 | -3.54 |
| Bajaj Auto | 141,668 | 11.80 | -5.34 |
| Suzuki Motorcycle India | 74,287 | 6.18 | +0.61 |
| Royal Enfield | 57,504 | 4.79 | -10.00 |
| Yamaha | 50,065 | 4.17 | +0.86 |
Factors Influencing Sales Decline
- Low Consumer Sentiment: The overall sentiment among consumers has been low, resulting in fewer inquiries and reduced foot traffic to dealerships.
- Seasonal Influences: The Shraddh period and Pitrapaksha have traditionally been associated with less purchasing activity, which affected sales during this period.
- Weather Conditions: Heavy rainfall in various regions further delayed purchasing decisions, leading to a subdued market environment.
Brand Performance Analysis
1. Honda Motorcycle & Scooter India (HMSI)
- Units Sold: 334,034
- Market Share: 27.73%
- Key Factors: Aggressive marketing strategies and improved product lineup contributed to surpassing Hero MotoCorp in sales.
2. Hero MotoCorp
- Units Sold: 271,465
- Market Share: 22.24%
- Challenges: The decline in market share and sales is attributed to stiff competition from Honda and seasonal buying patterns.
3. TVS Motor Co
- Units Sold: 221,257
- Market Share: 18.37%
- Performance: Despite a decline in sales, TVS maintained its market share through product innovation.
4. Bajaj Auto
- Units Sold: 141,668
- Market Share: 11.80%
- Highlight: Notable performance in the EV segment with the Chetak e-scooter outselling TVS’s iQube.
5. Suzuki Motorcycle India
- Units Sold: 74,287
- Performance: A slight increase in sales, indicating resilience in the market.
Pricing Segments for Two-Wheelers
| Brand | Model | Price Range (INR) |
|---|
| Honda | Activa 6G | 75,000 – 85,000 |
| Hero MotoCorp | Splendor Plus | 70,000 – 75,000 |
| TVS Motor Co | Jupiter | 70,000 – 80,000 |
| Bajaj Auto | Pulsar 150 | 90,000 – 1,10,000 |
| Suzuki | Access 125 | 80,000 – 90,000 |
| Royal Enfield | Classic 350 | 1,80,000 – 2,10,000 |
| Yamaha | FZ-S V3.0 | 1,05,000 – 1,20,000 |
Features and Specifications
Honda Activa 6G
- Engine: 109.51cc, Single-cylinder
- Power: 7.79 hp @ 8,000 rpm
- Torque: 8.84 Nm @ 5,500 rpm
- Fuel Efficiency: 45 km/l
- Weight: 107 kg
Hero Splendor Plus
- Engine: 97.2cc, Single-cylinder
- Power: 8.02 hp @ 8,000 rpm
- Torque: 8.05 Nm @ 5,000 rpm
- Fuel Efficiency: 60 km/l
- Weight: 112 kg
TVS Jupiter
- Engine: 109.7cc, Single-cylinder
- Power: 7.88 hp @ 7,500 rpm
- Torque: 8.4 Nm @ 5,500 rpm
- Fuel Efficiency: 62 km/l
- Weight: 109 kg
Bajaj Pulsar 150
- Engine: 149.5cc, Single-cylinder
- Power: 14 hp @ 8,500 rpm
- Torque: 13.25 Nm @ 6,500 rpm
- Fuel Efficiency: 45 km/l
- Weight: 144 kg
Frequently Asked Questions (FAQs)
- What caused the decline in two-wheeler sales in September 2024?
- The decline was attributed to low consumer sentiment, seasonal factors, and adverse weather conditions.
- Which brand outsold Hero MotoCorp in September 2024?
- Honda Motorcycle & Scooter India outsold Hero MotoCorp for the first time in two years.
- What is the total number of two-wheelers sold in September 2024?
- A total of 1.20 million two-wheelers were sold.
- How did TVS Motor Co perform in September 2024?
- TVS Motor Co sold 221,257 units, experiencing a 3.54% decline YoY.
- Which model is the best-selling two-wheeler in India?
- The Honda Activa remains one of the best-selling models in the scooter segment.
- How does the sales of Bajaj Auto compare to previous years?
- Bajaj Auto sold 141,668 units, down 5.34% YoY, but remains competitive, especially in the EV sector.
- What seasonal factors impacted the two-wheeler sales?
- The Shraddh period and heavy rains influenced consumer purchasing decisions.
- Are electric scooters gaining popularity in India?
- Yes, electric scooters like the Bajaj Chetak and TVS iQube are gaining traction in the market.
- What is the market share of Honda in September 2024?
- Honda holds a market share of 27.73%.
- Which brand is expected to perform well in October 2024?
- Hero MotoCorp is expected to achieve strong numbers due to aggressive marketing during the festive season.
- How do motorcycle sales compare to scooter sales?
- Sales figures for motorcycles and scooters are combined in this report, but scooters generally have a higher market share.
- What are the main competitors for Hero MotoCorp?
- Major competitors include Honda, TVS Motor Co, and Bajaj Auto.
- Is the market for two-wheelers expected to improve?
- With the festive season approaching, there may be a boost in sales.
- How has consumer behavior changed recently?
- There is a trend of cautious spending among consumers, impacting overall sales.
- What strategies are companies adopting to boost sales?
- Companies are ramping up marketing efforts and introducing new models to attract buyers.
Key Highlights: