Mercedes-Benz is maintaining a dual-platform strategy for its ICE and EV models. This decision is rooted in the need to meet diverse customer demands while ensuring optimal performance and luxury.
Ola Källenius emphasizes the need for separate architectures to avoid compromises in performance and interior space.
Investment in Platforms
Ongoing investments in both ICE and EV platforms to cater to market demands and ensure quality.
Future Model Examples
Next-gen S-Class, expected in late 2028, will utilize a dedicated platform to maintain performance standards.
Market Realities
Current market conditions necessitate a balance between ICE and EV models; a 50:50 market is anticipated by 2030.
Product Strategy
Aiming for commonality in non-powertrain components while retaining bespoke designs for ICE and EV powertrains.
Price Segments for All Models
Model
ICE Price Range
EV Price Range
A-Class
$30,000 – $40,000
$35,000 – $45,000
E-Class
$55,000 – $70,000
$60,000 – $75,000
S-Class
$100,000 – $150,000
$110,000 – $160,000
G-Class
$130,000 – $200,000
$140,000 – $210,000
EQB
N/A
$55,000 – $65,000
Features and Specifications
Common Features for ICE and EV Models
Feature
Description
Luxury Interior
High-quality materials and spacious design
Advanced Technology
Latest infotainment systems and connectivity options
Safety Features
Comprehensive safety and driver-assist systems
Performance Options
Range of engine and motor options for different driving experiences
ICE Specific Features
Feature
Specification
Engine Options
Euro 7-compliant engines available
Transmission
Multi-speed automatic transmissions
Hybrid Options
Mild and plug-in hybrid configurations available
EV Specific Features
Feature
Specification
Battery Technology
Advanced battery systems for longer range
Charging Options
Fast charging capabilities and home charging solutions
Regenerative Braking
Energy recovery systems to enhance efficiency
Frequently Asked Questions (FAQs)
Why is Mercedes maintaining separate platforms for ICE and EV?
To ensure optimal performance and customer satisfaction without compromises.
What is the anticipated market share of EVs by 2030?
A 50:50 split between ICE and EV is expected.
What models will feature the next-gen S-Class?
The next-gen S-Class is expected to launch in late 2028.
How does the investment in ICE affect overall costs?
While it adds some burden, intelligent investment management keeps costs manageable.
What are the main advantages of dedicated EV platforms?
Improved packaging, better performance, and more efficient use of space.
Are there hybrid options available for Mercedes models?
Yes, there are various hybrid configurations across multiple models.
How is Mercedes addressing Euro 7 compliance?
By investing in new generations of combustion engines that meet Euro 7 standards.
What technology features are included in new models?
Advanced infotainment systems, driver-assist features, and luxury interiors.
How does the transition to EVs impact existing ICE models?
ICE models will continue to evolve alongside EVs to meet market demands.
What is the role of software in modern vehicle architecture?
Software is now a significant part of vehicle investment, enhancing features and performance.
Will the EQ sub-brand be phased out?
Yes, the naming convention is changing, starting with models like the G580.
What are the packaging advantages of EVs?
More efficient use of space, allowing for better cabin design and passenger comfort.
How is Mercedes preparing for the slow uptake of EVs?
By ensuring a diverse portfolio that includes both ICE and EV models.
What does “investing in two versions” mean?
It refers to developing separate architectures for ICE and EV to cater to different customer needs.
How will customer feedback influence future models?
Customer preferences will shape the ongoing development of both ICE and EV offerings.
Mercedes-Benz’s commitment to maintaining distinct ICE and EV platforms underscores its dedication to quality and customer satisfaction. As market conditions evolve, this dual approach positions Mercedes to adapt and thrive in the changing automotive landscape.
