New Jaguar Logo and Brand Identity Revealed Ahead of EV Unveil

Discover the new Jaguar logo and brand identity as the company transitions to an EV-only brand. Learn about its redesigned elements like the Device Mark, Artist Mark, and Makers Mark, along with vibrant styling updates.

Jaguar has introduced its revamped logo and corporate identity ahead of its transformation into an EV-only brand. The new brand identity includes several fresh design elements, each symbolizing the brand’s modern and dynamic outlook. This reinvention aligns with Jaguar’s mission to embrace a sustainable and electric future.

Key Elements of the New Jaguar Brand Identity

1. Device Mark

• The “Device Mark” is the new Jaguar lettering style.
• Features a modern typeface with a rounder and more open design.
• Uses a combination of upper and lower case letters.

2. Artist Mark

• A monogram of the letters ‘j’ and ‘r’ from the new font inside a circle.
• Unique feature: It appears right-side-up even when flipped upside down.

3. Strikethrough

• A set of horizontal lines used as a design element.
• Two iterations:
  • A single line breaking to showcase the new lettering.
  • The line featuring the “leaper” (Jaguar’s iconic leaping cat logo).

4. Makers Mark

• The Strikethrough carrying the “leaper” logo.
• Represents a flourish or finishing touch.
• Retains the classic leaper from Jaguar’s previous identity.

New Jaguar Brand Identity Overview

Jaguar’s Approach to Design

• The vibrant and textured colors will be central to the new designs, adding dynamism and movement.
• Makers Mark will serve as a subtle embellishment rather than a prominent feature on vehicles.
• The removal of the Roaring Jaguar monogram signifies a departure from the brand’s traditional design ethos, emphasizing future-forward innovation.

Pricing Details of Jaguar EV Models (Expected)

Jaguar has yet to announce specific pricing details for its upcoming electric models. However, here’s an estimated breakdown based on segment and competition:

FAQs About Jaguar’s New Brand Identity

1. What is Jaguar’s Device Mark?
   The Device Mark is the updated Jaguar lettering with a rounded, modern typeface.
2. What is unique about the Artist Mark?
   The Artist Mark is a circular monogram that looks right-side-up even when flipped.
3. What is the Makers Mark?
   The Makers Mark is the Strikethrough featuring the iconic leaping cat logo.
4. Why did Jaguar drop the Roaring Jaguar monogram?
   To adopt a modern and minimalist identity while retaining some legacy elements.
5. Will the leaper logo still appear on vehicles?
   Yes, but in a more subtle and innovative fashion.
6. What colors will the new branding use?
   Vibrant, textured, and dynamic colors.
7. When will we see the new branding on vehicles?
   Details will be unveiled further at the Miami Art Week.
8. What is Jaguar’s future focus?
   Transitioning to an EV-only brand with modern design and technology.
9. Is the 3D leaper logo discontinued?
   Yes, Jaguar has opted for a refreshed leaper in its Makers Mark.
10. What is the significance of the Strikethrough?
    It represents innovation and continuity in the brand’s design.
11. How will these elements appear on vehicles?
    Specific details will be revealed with the upcoming EV model.
12. What is the launch date for Jaguar’s EV concept?
    December 2 at Miami Art Week.
13. Will older models carry the new identity?
    No, it’s exclusive to new EV models.
14. What inspired the change in identity?
    Jaguar’s shift to a sustainable and future-focused electric brand.
15. What are the expected pricing segments?
    Pricing will likely range from ₹50 lakh to ₹1 crore+ depending on the model.