Mahindra Stirs Controversy with the Launch of XUV700 MX 7-Seat Variant: A Game-Changer or Compromise?

Mahindra introduces the new XUV700 MX 7-seat variant in India, offering affordability without compromising on features. With a starting price of Rs 14.99 lakh, it presents a compelling option in the competitive SUV market.

Mahindra XUV700 MX 7
Mahindra XUV700 MX 7

Mahindra has once again made waves in the Indian automotive market with the introduction of the XUV700 MX 7-seat variant, offering a blend of luxury, performance, and affordability. Priced at an enticing Rs 14.99 lakh (ex-showroom), this variant undercuts its AX3 7-seat counterpart by a significant Rs 3 lakh, making it an attractive proposition for families seeking a spacious yet budget-friendly SUV.

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The highlight of the new XUV700 MX 7-seat is its robust 2.2-litre diesel engine, a powertrain shared with its 5-seat sibling. Paired with a responsive 6-speed manual gearbox, this engine churns out an impressive 153bhp and 360Nm of torque, ensuring a spirited driving experience on varied terrains. Moreover, there are speculations that the variant might also offer the option of a 2.0-litre turbo-petrol engine, further diversifying its appeal to different consumer preferences.

In terms of features, the MX 7-seat variant leaves no stone unturned. Boasting an array of amenities similar to its 5-seat counterpart, it includes an 8.0-inch touchscreen infotainment system, a 7.0-inch MID, electrically adjustable ORVMs, tilt-adjustable steering, and a host of convenience features like rear AC vents, multiple USB ports, and ISOFIX child seat mounts. This comprehensive package ensures that occupants enjoy a comfortable and connected ride every time.

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While the specific color options are yet to be disclosed, buyers can expect a range of vibrant choices similar to those offered in other XUV700 variants, enhancing the personalization aspect of the vehicle.

In a parallel development, Mahindra has introduced the special Blaze Edition of the XUV700, adding a touch of exclusivity to the lineup. Limited to 2,500 units, this edition sports a striking matte red paint scheme and comes loaded with premium features. Although priced slightly higher at Rs 24.24 lakh (ex-showroom), it offers enthusiasts a chance to own a unique iteration of the popular SUV.

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With these recent launches, Mahindra aims to strengthen its foothold in the fiercely competitive SUV segment, where it faces formidable rivals like the Tata Safari, Hyundai Alcazar, and MG Hector Plus, among others. By offering a compelling blend of affordability, performance, and features, the XUV700 MX 7-seat variant is poised to carve a niche for itself in the hearts of Indian consumers, setting new benchmarks for value and versatility in its class.

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