Audi Reverses Model Naming Strategy: Everything You Need to Know

Audi has decided to abandon the naming strategy it introduced in 2023, which aimed to differentiate its combustion engine models from electric vehicles (EVs). This change comes after significant customer feedback, as the previous system caused confusion. Below, we provide a detailed breakdown of the revised naming strategy, the affected models, their features, pricing, and specifications.

audi a6 e tron
audi a6 e tron

Revised Naming Strategy Overview

Old Strategy (2023)

  • ICE (Internal Combustion Engine): Odd numbers (1, 3, 5, 7)
  • Electric Vehicles (EVs): Even numbers (2, 4, 6, 8)

New Strategy (2025)

  • All Models: Numbers (1 to 8) reflect the vehicle’s size and hierarchy.
  • Letters: ‘A’ for sedans and traditional cars, ‘Q’ for SUVs.
Key ChangesOld Naming SystemRevised Naming System
Audi A4 (ICE)A5A4
Audi A6 (ICE)A7A6
Audi A6 e-TronA6 e-TronNo Change
Q4 (Electric SUV)No ChangeNo Change
Q6 (Electric SUV)No ChangeNo Change

New Audi A6 (ICE) Sedan

The new Audi A6 sedan, previously set to debut as the Audi A7, is now officially retaining its original naming convention. It is set for a global debut on March 4, 2025.

Features and Specifications

FeatureSpecification
Engine OptionsTurbocharged petrol and diesel engines
Power Output201 HP to 340 HP
Transmission8-speed automatic
DrivetrainFront-wheel drive (FWD) or all-wheel drive (Quattro)
Interior FeaturesLeather upholstery, ambient lighting, digital cockpit
Infotainment12.3-inch touchscreen, wireless Apple CarPlay/Android Auto
Safety FeaturesAdaptive cruise control, lane-keeping assist, 360-degree camera

Pricing Across Segments

ModelVariantPrice Range (Approx.)
Audi A6 (ICE)Base Variant$60,000 – $65,000
Mid Variant$70,000 – $75,000
Top Variant$80,000 – $85,000
Audi A6 e-Tron (EV)Base Variant$75,000 – $80,000
Mid Variant$85,000 – $90,000
Top Variant$95,000 – $100,000

Major and Minor Features

Major Features

  1. Advanced Infotainment: Audi MMI with customizable virtual cockpit.
  2. Driver Assistance: Level 2 autonomous driving features.
  3. Performance: Multiple engine options, including plug-in hybrid and Quattro AWD.
  4. Design: Elegant aerodynamic design with signature LED headlights.

Minor Features

  1. Interior Details: Heated and ventilated seats.
  2. Connectivity: Wi-Fi hotspot and OTA updates.
  3. Sustainability: EV variants with fast-charging capability.
  4. Convenience: Power tailgate and keyless entry.

FAQs

  1. Why did Audi change its naming strategy? Audi received feedback that the previous naming strategy was confusing for buyers.
  2. What is the new naming strategy? The numerical sequence (1 to 8) now reflects size and hierarchy, not drivetrain type.
  3. Will the electric A6 e-Tron name remain unchanged? Yes, the A6 e-Tron will keep its name.
  4. When will the new Audi A6 debut? The global debut is scheduled for March 4, 2025.
  5. What engines are available in the new Audi A6? It features turbocharged petrol and diesel engines.
  6. Are the A4 and A5 retaining their names? Yes, the A4 and A5 names will remain unchanged.
  7. What are the safety features in the new A6? Includes adaptive cruise control, lane assist, and a 360-degree camera.
  8. What is the price range of the A6? The ICE variant starts at approximately $60,000.
  9. What is the difference between the A6 and A6 e-Tron? The A6 is ICE-powered, while the A6 e-Tron is fully electric.
  10. Will the Q4 and Q6 names change? No, these names will remain unchanged.
  11. What interior features does the A6 offer? Includes leather seats, ambient lighting, and a digital cockpit.
  12. Does the A6 have a hybrid option? Yes, plug-in hybrid variants are available.
  13. What is Quattro? Audi’s all-wheel-drive system.
  14. Will there be an electric SUV similar to the A6 e-Tron? Yes, models like the Q4 and Q6 cater to that segment.
  15. Is the naming strategy permanent? Audi has not announced further changes, suggesting it will remain for now.

Scroll to Top