For off-road enthusiasts, having a reliable and high-performing all-terrain vehicle (ATV) or utility task vehicle (UTV) is only part of the equation. The ability to customize and upgrade these vehicles is essential for getting the most out of off-road adventures. This is where SuperATV comes into the picture. Since its inception, SuperATV has been at the forefront of providing top-notch aftermarket parts and accessories that transform standard vehicles into high-performance machines capable of conquering the most challenging terrains.

In this blog post, we will explore what SuperATV is, its product offerings, its impact on the off-road industry, and how it’s shaping the future of off-road customization.
What is SuperATV?
SuperATV is a company that specializes in the production and distribution of aftermarket parts for ATVs and UTVs. Founded in 2003 by Harold Hunt in his garage, the company has grown into a powerhouse in the off-road industry. It offers a wide range of products, from lift kits and tires to windshields, suspension systems, and winches.
The company’s philosophy is grounded in one key principle: enhancing the off-road experience by providing high-quality, durable, and affordable parts that cater to a variety of brands and models. Whether you’re a weekend warrior or a serious off-roader, SuperATV aims to meet your needs with its extensive catalog of products.
Key Products and Offerings
SuperATV is known for its vast array of products designed to improve vehicle performance, enhance safety, and boost durability. Below are some of the company’s most popular product categories:

1. Lift Kits
One of the first upgrades off-road enthusiasts often make is adding a lift kit. Lift kits raise the height of a vehicle, improving ground clearance and allowing for the installation of larger tires. SuperATV offers lift kits for almost every make and model of ATV and UTV. These kits range from simple 2-inch lifts to more extreme 8-inch lifts, depending on the rider’s needs. With a SuperATV lift kit, you can tackle rougher terrains without worrying about scraping the bottom of your vehicle.
2. Suspension Systems
SuperATV’s suspension systems are designed to enhance ride comfort and vehicle control. From heavy-duty A-arms to trailing arms and shock absorbers, these systems ensure that your ATV or UTV can handle tough trails with ease. One standout feature is the company’s Rhino 2.0 Axles, which are twice as strong as standard axles, offering increased durability during aggressive riding.
3. Winches and Recovery Gear
Every off-roader knows that getting stuck is part of the adventure. SuperATV’s range of winches and recovery gear can help you get out of sticky situations. Their winches range in size from 3500 lb to 6000 lb capacities, ensuring there’s a winch for any vehicle size. These winches come equipped with synthetic ropes, which are lighter and safer than traditional steel cables, making recovery easier and more efficient.
4. Windshields and Roofs
For protection against the elements, SuperATV offers a variety of windshields and roofs. Whether you need a half, full, or flip-up windshield, they manufacture options in durable polycarbonate materials, which are designed to withstand rocks, branches, and debris while maintaining visibility. Additionally, their roof options—ranging from plastic to tinted polycarbonate—add another layer of protection, keeping you sheltered during your ride.
5. Tires and Wheels
SuperATV also provides a wide selection of off-road tires and wheels built for different terrains, including mud, rocks, sand, and snow. Their Terminator tires, for example, are highly popular for mud riding, offering an aggressive tread pattern that ensures superior traction in wet and muddy conditions. Combined with heavy-duty wheels, these tires give your ATV or UTV the strength and stability needed for extreme off-roading.
6. Performance Upgrades
For those looking to push the limits of their vehicle, SuperATV offers a variety of performance upgrades. This includes items like clutch kits, exhaust systems, and ECU tuners that can significantly boost horsepower and torque. These upgrades are perfect for riders who need more power to tackle steep inclines or race through the dunes.
7. Lighting Solutions
Visibility is crucial during off-road adventures, especially when riding at night. SuperATV’s selection of LED light bars, headlights, and floodlights ensure that you can see and be seen in low-light conditions. These lighting solutions are not only bright but also energy-efficient, allowing you to ride longer without draining your vehicle’s battery.
The SuperATV Difference: Quality and Innovation
SuperATV has earned its reputation for delivering products that stand the test of time. Each product undergoes rigorous testing, ensuring that it can handle the stress and strain of demanding off-road environments. But what really sets SuperATV apart from competitors is its focus on innovation. The company continually pushes the envelope, developing new technologies and designs that meet the ever-evolving needs of off-road enthusiasts.
For example, their patented GDP Portal Gear Lifts provide a unique way to achieve additional ground clearance and increased torque by incorporating a gear reduction into the wheel hub. This allows vehicles to tackle tougher terrains without sacrificing power, giving riders a distinct advantage over traditional lift kits.
SuperATV also invests heavily in customer feedback and real-world testing, ensuring that their products not only look good on paper but also perform under extreme conditions. This commitment to excellence has helped SuperATV build a loyal customer base and position itself as a leader in the off-road market.
SuperATV and the Off-Roading Community
In addition to providing high-quality products, SuperATV is deeply embedded in the off-road community. The company actively participates in off-road events, sponsors racers, and engages with off-roading clubs and forums. This involvement helps the brand stay connected to the needs and desires of off-road enthusiasts while fostering a community around the shared passion for ATVs and UTVs.
SuperATV’s commitment to customer service is also notable. They offer detailed installation guides and videos, making it easy for even novice mechanics to install parts on their own. Furthermore, their customer support team is known for being knowledgeable and responsive, helping customers with any questions or concerns they may have.
The Future of SuperATV and the Off-Road Industry
The future looks bright for SuperATV as the off-road industry continues to grow. As vehicles become more advanced, so too will the demand for innovative aftermarket parts and accessories. SuperATV is well-positioned to lead the charge in this regard, with plans to expand its product offerings and further improve the performance, durability, and customization options for ATVs and UTVs.
Additionally, environmental sustainability is becoming a growing concern within the off-road industry, and SuperATV has the potential to play a role in developing eco-friendly products. From improving the fuel efficiency of off-road vehicles to creating sustainable materials for parts, the company could be at the forefront of green innovation in the future.
SuperATV has become a trusted name in the off-road world, offering products that enhance the performance, safety, and enjoyment of ATVs and UTVs. With a dedication to quality, innovation, and customer satisfaction, the company continues to shape the future of off-road customization. Whether you’re a seasoned off-roader or just getting started, SuperATV provides the tools you need to take your vehicle to the next level.
1. General Questions
- What is SuperATV? SuperATV is a leading manufacturer and retailer of aftermarket parts and accessories for ATVs and UTVs. Founded in 2003, the company offers a wide range of products designed to enhance the performance, safety, and customization of off-road vehicles.
- Where is SuperATV located? SuperATV is headquartered in Madison, Indiana, USA, but ships products worldwide.
- Does SuperATV ship internationally? Yes, SuperATV ships to many countries worldwide. International shipping rates and times vary depending on the destination.
- How can I contact SuperATV customer service? You can contact SuperATV through their official website’s contact form, by phone, or via email. They also have active social media channels where you can reach out for assistance.
2. Ordering and Shipping
- How do I place an order on SuperATV’s website? To place an order, browse the products on their website, add items to your cart, and follow the checkout process. You’ll need to provide shipping details, choose a payment method, and confirm the purchase.
- What payment methods does SuperATV accept? SuperATV accepts major credit cards (Visa, Mastercard, American Express, Discover), PayPal, and sometimes offers financing options through third-party services.
- How long does shipping take? Shipping times vary based on your location and the shipping method you select. Orders within the U.S. generally arrive within 3–7 business days. International shipping can take longer, depending on customs and local postal services.
- How much does shipping cost? Shipping costs vary depending on the product, order size, and shipping destination. SuperATV often provides free shipping for certain orders or products, especially within the continental U.S.
- Can I track my order? Yes, once your order has shipped, you will receive a tracking number via email. You can use this number to track the shipment through the carrier’s website.
3. Returns and Exchanges
- What is SuperATV’s return policy? SuperATV accepts returns within 30 days of the purchase date. Items must be unused, in original condition, and in the original packaging. Some custom or special-order items may be non-returnable.
- How do I return a product? To return a product, you must contact SuperATV’s customer service to request a return authorization. Once approved, you will receive instructions on how to ship the product back.
- Do I have to pay for return shipping? In most cases, the customer is responsible for return shipping unless the item was received damaged or defective. For defective or incorrect items, SuperATV may cover the shipping costs.
- Can I exchange an item? Yes, exchanges are possible. Contact customer service to initiate an exchange, and they will provide guidance on the process.
4. Product Information
- What types of products does SuperATV offer? SuperATV offers a wide range of products, including lift kits, suspension systems, axles, tires and wheels, windshields, roofs, winches, lighting solutions, and performance upgrades for ATVs and UTVs.
- Are SuperATV products compatible with all ATV/UTV models? SuperATV manufactures parts for a wide range of ATV and UTV brands and models, including Polaris, Can-Am, Honda, Yamaha, and more. Always check the product description or compatibility chart to ensure it fits your specific vehicle.
- What is the warranty on SuperATV products? Most SuperATV products come with a one-year warranty. However, some products, like the Rhino 2.0 axles, come with an extended warranty. Specific warranty details are listed on the product pages.
- Does SuperATV offer installation services? SuperATV does not provide installation services directly. However, they offer detailed installation guides and videos for most of their products, making it easier for customers to install parts on their own.
- Can I get custom parts from SuperATV? SuperATV offers a variety of customizable parts, but if you have specific needs, it’s best to contact their customer service to see if they can accommodate custom requests.
5. Technical Support
- What should I do if I need help installing a product? SuperATV provides installation guides and videos for many of their products. If you encounter difficulties, you can reach out to their technical support team for assistance.
- Can SuperATV help me choose the right part for my vehicle? Yes, SuperATV’s customer service team is knowledgeable about their products and can help you select the right parts for your vehicle based on your specific needs and preferences.
- Do SuperATV products require professional installation? Many SuperATV products can be installed by DIY enthusiasts using basic tools. However, some products, like advanced suspension systems, may require professional installation, especially if you’re unfamiliar with automotive repairs.
- How do I maintain my SuperATV parts? Maintenance depends on the specific part. For example, tires should be regularly inspected for wear and tear, while lift kits and suspension components should be checked periodically for proper alignment and wear. SuperATV usually provides maintenance recommendations with their products.
6. Customization and Performance
- Will using aftermarket parts void my vehicle’s warranty? Using aftermarket parts may not necessarily void your vehicle’s warranty, but it’s important to check your specific vehicle’s warranty terms. Some manufacturers may limit coverage if non-OEM (original equipment manufacturer) parts are installed.
- What are the benefits of installing a lift kit on my ATV/UTV? Lift kits increase your vehicle’s ground clearance, allowing you to tackle tougher terrain and fit larger tires for improved off-road performance. SuperATV offers a variety of lift kits depending on how much lift and performance boost you’re looking for.
- How do I choose the right tires for my ATV/UTV? The right tires depend on the terrain you plan to ride on. SuperATV offers tires designed for mud, sand, rocks, and multi-terrain use. If you’re unsure, their customer service team can help you choose the best option for your needs.
7. Deals and Discounts
- Does SuperATV offer any discounts or promotions? SuperATV frequently runs promotions, sales, and discounts on select products. Sign up for their newsletter or follow them on social media to stay updated on the latest deals.
- Does SuperATV offer a military or first responder discount? SuperATV offers discounts to military personnel, veterans, and first responders as a way of showing appreciation for their service. You may need to provide proof of service to qualify.
- Can I find SuperATV products at other retailers? While SuperATV sells directly through their website, you can also find their products at authorized retailers and online marketplaces like Amazon and eBay.
8. Company and Community Involvement
- Does SuperATV participate in off-road events? Yes, SuperATV frequently participates in and sponsors off-road events, races, and expos. They engage with the off-road community through these events to stay connected with customers and enthusiasts.
- Is SuperATV involved in sustainability or eco-friendly initiatives? While the off-road industry is traditionally resource-intensive, SuperATV has started exploring ways to be more environmentally friendly by developing efficient parts and materials that minimize environmental impact. Stay tuned for future initiatives.