In a recent interview with Autocar India, Thierry Koskas, the global CEO of Citroen, expressed confidence in India’s potential to become the brand’s second-largest market globally within five years. With an ambitious sales target of 1 lakh units annually, Citroen aims to capitalize on India’s growing automotive market and evolving consumer preferences. Koskas highlighted the significance of India’s vast market size and its potential for growth, emphasizing the importance of meeting the expectations of discerning Indian consumers. Citroen plans to enhance its presence in India by expanding its touchpoints from 50 to 200, introducing new models tailored to the Indian market, and investing in brand building initiatives. Despite past challenges, including limited physical outlets and product competitiveness, Citroen remains committed to its India strategy, viewing the country as a pivotal component of its global business.
In a recent discussion with Autocar India, Thierry Koskas, the global CEO of Citroen, expressed his belief in India’s potential to emerge as the brand’s second-largest market worldwide within the next five years. With an ambitious target of selling 1 lakh units annually, Citroen is poised to capitalize on the burgeoning automotive market and shifting consumer demands in India. Koskas emphasized the vast size of the Indian market and its capacity for growth, underlining the importance of meeting the evolving expectations of Indian consumers. Citroen’s strategy entails expanding its presence in India by increasing touchpoints from 50 to 200, introducing new models tailored to Indian preferences, and implementing comprehensive brand-building initiatives. Despite previous obstacles such as limited physical outlets and product competitiveness, Citroen remains steadfast in its commitment to the Indian market, recognizing it as a pivotal element of its global business strategy.
