Hyundai Motor Corporation is gearing up to introduce its premium brand, Genesis, into the burgeoning luxury car market of India, with SUVs leading the charge. The launch is anticipated by the latter half of 2025, marking a significant milestone for both Hyundai and the Indian automotive landscape. The company is strategically planning its entry, initially opting for Completely Built-Up (CBU) models, with plans for local assembly to follow suit.
In the dynamic arena of the Indian automotive market, Hyundai Motor Corporation is poised to make waves with its premium brand, Genesis. Expected to make its grand debut by the latter part of 2025, this move signifies Hyundai’s strategic expansion into the luxury segment. With a focus on sport utility vehicles (SUVs), Genesis aims to captivate the discerning Indian consumers with its blend of opulence and performance.
The genesis of this endeavor lies in Hyundai’s meticulous planning, with initial offerings arriving as Completely Built-Up (CBU) units, followed by plans for local assembly. This calculated approach underscores Hyundai’s commitment to establishing a strong foothold in the Indian luxury car market. As the industry evolves towards electrification, Genesis aims to position itself as a frontrunner in sustainable mobility, aligning with Hyundai’s broader vision of achieving carbon neutrality by 2035.
This foray into India comes at a time when the luxury car market is experiencing unprecedented growth, poised to surpass the 50,000-unit mark for the first time in 2024. Despite its relatively modest share compared to the mainstream market, the luxury segment continues to outpace expectations, fueling optimism among luxury carmakers for double-digit growth in the coming years.
As Genesis prepares to navigate the competitive landscape dominated by established players like Audi, Mercedes, and BMW, it heralds a new chapter in the Indian automotive saga. With an array of SUVs poised to redefine luxury driving experiences, Hyundai’s Genesis brand is poised to make a resounding statement in one of the world’s most promising automotive markets.
